Dr. Russell James has revolutionized the way nonprofits approach marketing planned gifts. Using the latest scientific technology, Dr. James researches brain activity in fundraising prospects – specifically the prospects’ brain activity when they are solicited for traditional gifts vs. planned gifts.
Greg Warner is CEO and Founder of MarketSmart and the author of Engagement Fundraising. He also invented the Fundraising Report Card and the DAFwidget.
In 2013, Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers zero in on the donors most likely to support their organizations and institutions with major and legacy gifts.
What students are saying about the Donor Story: Epic Fundraising ecourse
"As one who has taken various courses and trainings, I can highly endorse the material and the value inside. I would highly recommend taking the course and applying it to your major and legacy gifts efforts.”
“All I can say is each lesson gets better and better, this is amazing content."
“This course beats the heck out of having another degree.”
Facilitator of Philanthropy l Certified Speaker, Coach, Trainer
Planned Giving Officer
Director of Gift Planning & Endowment
"I think it’s brilliant! It’s what you need to know.”
“This has been really helpful, and I’ve already used the conversations with our team, so they better understood it too!”
“There’s a lot of value to the course. It’s like when you go to a conference. Conferences are great. I get more out of conferences when I talk to people who are in the field doing the same kind of work and comparing stories and comparing notes.”
Associate Vice-President, Estates and Gift Planning
Executive Director of Trusts, Estates & Gift Planning
Executive Director of Alumni Relations & Career Services
READY TO GET THE QUESTIONS YOU NEED TO ADVANCE YOUR DONOR'S JOURNEY?